Cosmetics packaging lives a harder life than most people realise. A cream jar sits in a steamy bathroom, gets handled with product-covered fingers, rattles around a handbag, and still has to look immaculate when a friend asks about it. That combination of aesthetic expectation and physical abuse makes cosmetic packaging one of the toughest briefs in the business. HARDVOGUE's IML films were...
Anyone specifying packaging eventually faces the same fork in the road: apply labels after the container is made, or build the label into the container itself. Pressure-sensitive labels have dominated for decades because they are familiar and easy to source, while in-mould labels have steadily won ground in containers that need to look good and last. The comparison is not as one-sided as either...
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